Instagram Marketing
Overview
Instagram operations center providing a comprehensive view of content production processes and interaction effectiveness, helping you strictly control communication plans on the platform.
Overview
- Instagram overview: Track content status in real time with metrics on total posts, drafts, approved content, and published items.
- Performance vs. Goals: Growth charts allow visual comparison of actual operational effectiveness against strategic goals set.
- Detailed interaction analysis: Detailed analysis of interaction rates through metrics like Likes, Comments, Shares, and Saves in an intuitive pie chart format.
- In-depth content analysis: Manage the list of Upcoming Content and automatically identify Posts with the best performance.
Goals
Strategic goal-setting center that lets you turn business expectations into quantitative KPIs for Agents to track and execute accurately.
- Goal setup: Initialize core metrics such as Reach, Engagement, and New Followers for each specific campaign.
- Roadmap management: Track detailed goal lists with start time, end time, and current operational status to ensure campaigns stay on schedule.
- Channel synchronization: Manage goals by channel name and business objective, helping Agents personalize content strategies aligned with business direction.
Click the Create Goal button to start setting new goals or use the Campaign Search bar in the top right corner to quickly look up already initialized plans.
Plan
Coordination and detailed content planning center, helping you manage workflows from idea outline to publishing complete content on the Fanpage.
- Multi-task filters: Proactively categorize post lists by Channel, Status, Media Type, or Goal to optimize content management and search.
- Detailed roadmap management: Track all post information through a comprehensive data table, including Outline, Detailed Content, Due Date, and Actual Publishing Time.
- Quick execution tasks: Click the + Add button to initialize new content or use the Search campaigns bar to quickly retrieve posts by ID or title.
- Status synchronization: Strictly control work progress by updating the last change time and display status of each post in the system.
Timeline
Timeline
Visual communication progress management interface to coordinate and control the entire content roadmap on the Instagram platform in real time.
- Visualize the schedule: Track posts and marketing campaigns through dynamic timeline charts, helping teams quickly grasp brand presence pace.
- Flexible time views: Quickly switch between Week, Month, or Quarter display modes to serve both detailed daily coordination and long-term marketing strategy planning.
- Roadmap optimization tools: Use the Dependencies feature to establish links between items and Critical Path to identify key tasks affecting campaign completion deadlines.
- Centralized multi-channel management: Easily filter and monitor content from individual pages or all pages through integrated filters right on the timeline interface.
- Quick actions & retrieval: Instantly initialize new content with the "+ Add content" button, update the latest status from the system with the "Refresh" button, and quickly search for specific campaigns through the smart tool bar.